Apple‘s new “Shop with an Expert over Video” function is a new live shopping experience for customers in the United States.
“Shop with a Specialist over Video connects customers looking to purchase iPhones with a retail team member via a safe and secure, one-way video shopping session,” the tech giant said in a blogpost on Tuesday.
“We’re constantly innovating to deliver an even more personalised experience for our customers, meeting them where they are to deliver the best of Apple,” Karen Rasmussen, head of Retail Online, Apple said.
“With Shop with a Specialist over Video, our team members are excited to connect with customers and provide exceptional service as they learn about which iPhone best suits them,” Rasmussen added.
Customers can connect with an Apple Professional for expert guidance on picking the best iPhone model by visiting ‘apple.com/shop/buy-iphone’.
Throughout the session, an Apple team member will share their screen on camera but will not be able to see the client.
“If customers find that a session is unavailable or access the page after hours, they can contact a Specialist over the phone or via chat 24 hours a day,” the company said.