Tesla, under the leadership of Elon Musk, has claimed the top spot as the most coveted car brand worldwide, according to a recent report. The study conducted by UK-based firm Auto Trader examined global search data for over 200 car brands across 180 countries to determine the most sought-after cars on a global scale.
Tesla emerged as the most Googled car brand for sale in a staggering 39 countries, solidifying its popularity and desirability on a global level. The United States witnessed Tesla’s dominance in 25 out of 50 states, while other countries such as Canada, France, Spain, Germany, Australia, the UAE, and Scandinavia also displayed a strong preference for the electric vehicle manufacturer.
Jeep secured the second position in the rankings, becoming the most searched car brand for sale in 27 countries. Notable regions where Jeep topped the charts include Iceland, Mexico, Argentina, India, and the Philippines. The report also highlighted the robust demand for Jeep Wranglers, with around 4,500 monthly online searches for “second-hand Jeep.”
BMW and Toyota claimed the third and fourth spots, respectively, in terms of global search popularity. BMW emerged as the most desired car brand in 20 countries, including the UK, South Africa, Estonia, and Jamaica. Meanwhile, Toyota took the lead in Namibia, Lithuania, and Venezuela as the most sought-after car brand in those regions.
Mercedes rounded off the top five, garnering significant attention as the preferred car brand in 11 countries such as Saudi Arabia, Malaysia, and Puerto Rico. Additionally, renowned supercar manufacturers Lamborghini and Ferrari also secured positions in the top 10 list. Ferrari became the most searched-for car brand in Italy, while Lamborghini topped the preferences in four North American countries, including Honduras, Cayman Islands, Montserrat, and Dominica.